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Category: Principles of Success

9 May

The Big, Bad Competition—and Other Scary Stuff

   I’ve always wanted be in business for myself (although this discussion could apply to any dream). I’ve worked a couple of businesses through the years helping others and I’ve learned the business-end ropes of the ropes, so to speak. However, while I’m exploring my options in the direction I want to head (in addition to writing), I’m finding one thing consistently: the competition is fierce. And honestly, that’s a little intimidating. Can I succeed in a market with businesses already up and established in my industry? How do I break in? Do I have enough money? What if I invest but can’t penetrate the market?    What if I fail?     Now I can cite the standard “not trying is...
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20 Mar

Killer Deal

   How would you like to start a business and have an immediate 100 clients? Maybe you’d like a quick trip from the high school locker room to the NFL? What about going from being weekend news anchor at your local station to anchoring the nightly national network news? Or graduating from college at 22 and stepping right into the directorship of a daycare center responsible for the care and feeding of fifty toddlers every day?  What if Uncle Harry suddenly left you a cool million?      Killer deal, right?      Absolutely killer. Lethal even.      You know where I’m going with this. There’s a great deal to be said for gradual promotion, for hugging the learning curve, for “working...
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10 Dec

To Run With the Horses

You've probably not given it much thought lately, but a warhorse is an amazing creature. They're not just what the warrior rides on—they are the warrior. They have, of course, strength, they have incredible instincts, and they are fearless. Why am I rambling on about warhorses? Because they weren't born that way. Warhorses are made. The Legendary King Arthur I'm reminded of a scene in the best rendition of the King Arthur legend that I've ever seen called, not surprisingly, King Arthur (starring Clive Owen and Kiera Knightley). In a nutshell, Arthur is a Roman commander and all of his knights, before they were knights, were Sarmation boys who were forced into 15 years of brutal servitude in the Roman army. Essentially,...
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3 Dec

A Name Like A Crown Jewel

     Shakespeare once said, “A rose by any other name would smell as sweet.” Maybe it would, but let’s say we called a rose a “blackwart”—who would ever want to smell one? The point? The name of your business or product is probably the most important decision you’ll ever make in terms of success. Why? Because most other bad decisions can get a do-over but once you name your business or product, you’re stuck with it—for better or worse. A bad name is, at best, a lame cliché and, at worst, can convey an impression you never intended. Great business/product names, on the other hand, intrigue people, set you apart from your competition, and convey exactly the right image.   The Best...
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