Success Principles – Page 2 – Cynthia Noble / Author and Speaker

You've probably not given it much thought lately, but a warhorse is an amazing creature. They're not just what the warrior rides on—they are the warrior. They have, of course, strength, they have incredible instincts, and they are fearless. Why am I rambling on about warhorses? Because they weren't born that way. Warhorses are made. The Legendary King Arthur I'm reminded of a scene in the best rendition of the King Arthur legend that I've ever seen called, not surprisingly, King Arthur (starring Clive Owen and Kiera Knightley). In a nutshell, Arthur is a Roman commander and all of his knights, before they were knights, were Sarmation boys who were forced into 15 years of brutal servitude in the Roman army. Essentially,...

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3 Dec

A Name Like A Crown Jewel

by Cynthia Noble

Success Principles

Shakespeare once said, “A rose by any other name would smell as sweet.” Maybe it would, but let’s say we called a rose a “blackwart”—who would ever want to smell one? The point? The name of your business or product is probably the most important decision you’ll ever make in terms of success. Why? Because most other bad decisions can get a do-over but once you name your business or product, you’re stuck with it—for better or worse. A bad name is, at best, a lame cliché and, at worst, can convey an impression you never intended. Great business/product names, on the other hand, intrigue people, set you apart from your competition, and convey exactly the right image. The Best...

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17 Jul